Market Observations

Q4 2017

We speak daily with high tech software companies and candidates in the greater Boston area and people frequently ask for our observations regarding current job market conditions and hiring practices.  Each quarter, we compile our observations from these conversations and make them available to our network. Please note, these are not predictions or based on any numerical data.

Happy New Year!  At the start of each year we look back and review the previous year’s high-tech Marketing and Sales job market in the local Boston area.  2017 continued to be a very good job market with a high demand for top talent. 

As is typical, the majority of our clients were smaller, VC funded technology companies.  In addition, we experienced an increase with offshore companies opening US headquarters here in the Boston area.  They were building their US presence hiring senior level Marketing and Sales people.

Most of our assignments had strict requirements around industry and domain experience which narrowed the pool of qualified candidates available.  Typically, companies targeted candidates with a deep understanding of specific technology in their industry and the ability to identify and engage decision makers in those markets.

Over the past few years, there has been a focus on outbound marketing roles.  This was again the case in 2017 and represented 65% of our assignments last year.

There were periods of time during 2017 when our assignments were more junior than is typical and heavily focused on tactical and execution efforts.  Related to this, senior level marketing professionals shared with us they did not see the level of opportunities they had hoped when starting their search and it many times took longer for them to land their next opportunity. 

The top 3 functional positions most in demand last year:

  • Product Marketing
  • Marketing Programs/Demand Generation
  • Product Management 

WoodlynPartners had activity in the following technology areas last year:

  • Big Data Software
  • Customer Engagement Software
  • Cyber Security Software
  • Database Software
  • Data Center Software
  • Data Integration Software
  • DevOps Tools
  • Digital Data Archiving
  • Digital Optimization & Testing Software
  • Enterprise IT Software
  • Fault Tolerant Solutions
  • Infrastructure Availability Solutions
  • Natural Language Understanding
  • Network Security Policy Management
  • Payment Solutions Software
  • Personalized Learning Software
  • Secure Communications Solutions
  • Supply Chain Software

We celebrated our 16th Year Anniversary as WoodlynPartners this past year. It has been an amazing journey and an opportunity to meet and work with so many great people along the way. Lee and I want to thank our clients, candidates and business partners for all your support over the years. We wish you continued success and look forward to a great 2018!

If you would like to receive the WoodlynPartners Quarterly Market Observations please send an email to We also invite you to visit our Opportunities page to view some of our current assignments.  

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